But the background of the disk-to-flash storage transition and the technological and broad business trends affecting both companies is obvious.
First of all, the disk drive market is declining as primary data storage in all sorts of devices changes from disk to flash, based on flash providing faster access to data with lower power and cooling needs.
Both companies are weak players in the flash chip and drive market.
According to Trendfocus, in second 2016 quarter SSD market share terms: Various suppliers such as Kingston (9.4 per cent), Lite-On (9.7 per cent) and others (6.5 per cent) made up the difference.
It needs to drastically enhance its product development and distribution channel capabilities. Business Korea, citing industry sources, suggests SK Hynix would own 51 per cent of the potential JV with Seagate owning the rest.
SK Hynix could pump in its NAND chips and controller technology, with Seagate contributing its controller and flash drive product capabilities, and its distribution channels to take the JV’s product output.
Setting up a JV with SK Hynix would be universally seen as a good thing, and show that Seagate’s leadership is still alert to strategic necessities, beyond relying mostly on fat, capacity-optimised disk drives for its future revenues.
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Clearly, at that point, Seagate’s commitment to Micron flash was weaker than thought.
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For the world of Flash video, the year 2007 opened with a bang when Adobe released Flash Media Live Encoder.
The third quarter didn't provide any comfort for either SK Hynix or Seagate; Both Seagate and SK Hynix can see that 3D NAND is the last technology card left to play in the flash chip/drive market and that some other technology, such as 3D XPoint and Re RAM will take over in the 2020s.
They can either get a real stake in the non-volatile chip/drive business now or wait and be banished from it, or find it hugely more expensive to buy their way in later.